ASM Consortium Director: Peggy Hewitt
Peggy Hewitt is a Director of Marketing at Honeywell Process Solutions. She holds a Bachelor of Science Degree from Clarkson University in New York State and an Associates Degree in Chemistry from the State University of New York. Peggy has held various sales, marketing and business development positions in her career at Honeywell. She has over twenty years of experience in industrial automation from several Honeywell Automation and Control business units, including Sensing and Control, Skinner Valve, and GE/MicroSwitch (a joint venture between General Electric and Honeywell's Sensing and Control Division.) In her tenure at Honeywell Process Solutions, Peggy has held several leadership positions ranging from leading Technology Alliances for Honeywell to developing and implementing a cross functional new product development process. In addition to her new role as Director of the ASM® Consortium; she leads the Experion™ Customer Advisory Board and provides process leadership on customer development activities within marketing.
Contact information: peggy.hewitt@honeywell.com ; +1 416-507-9870![Call: +1 416-507-9870]()
ASM Consortium Development and Deployment Manager: Andrew Ogden-Swift
Andrew Ogden-Swift is Director of Technology Strategy at Honeywell Process Solutions and provides a focal point for ASM related product development on the ASM Consortium. Andrew holds a degree in chemical engineering from the University of Leeds and has worked in a range of roles in process control for 30 years. Prior to joining Honeywell in 1993, Andrew also worked for Esso, KBC Process Automation and ABB.
Contact information: andrew.ogden-swift@honeywell.com ; +44 1489 890203![Call: +44 1489 890203]()
ASM Principal Investigator: Dr. Anand Tharanathan
Anand is a Senior Research Scientist at the Human Factors Center of Excellence, within Honeywell’s Automation and Control Solutions Labs. Anand has a Ph.D. in Experimental Psychology from Texas Tech University with specialization in visual performance and cognition. He has an undergraduate and MS degree in Production Engineering and Industrial Engineering respectively. He has extensive research experience in measuring and evaluating situation awareness and human performance in complex and dynamic domains, with implications for training, improved cognitive models, development of enhanced displays and design of effective human-automation systems. Within the ASM Consortium, he has either led or significantly contributed toward projects like advanced visualizations, operator training and competencies, operator situation awareness, procedure execution and management, information integration methods and site-audits. He has authored several ASM reports, and has over forty international publications and presentations on human factors related topics. He is on the editorial board of Ergonomics in Design and Journal of Scientific Psychology, and is a reviewer for several other scientific journals. As the Principal Investigator for the ASM Consortium, Anand is responsible for the management, technical direction and deployment of research projects with internal and external customers; developing project concepts and proposals for internal and external customers; and preparing technical papers and patents.
Contact information: anand.tharanathan@honeywell.com; +1 763-954-4181![Call: +1 763-954-6517]()
ASM Consortium Marketing and Program Manager: Subhankar Dey

Subhankar Dey is Senior Marketing Specialist, ASM at Honeywell Technology Solutions. He holds a Bachelor of Engineering Degree from National Institute of Technology, Rourkela, India. Subhankar has more than 11 years of industrial experience in automation and process control with hands on experience in Chemical, Copper and Glass Industries. In his tenure in Honeywell, Subhankar has worked in various product management roles in marketing and technology for several Honeywell Process Solution product businesses including Experion HMI. At ASM Consortium Subhankar is responsible for program management, marketing initiatives, communications and value management.
Contact information: subhankar.dey@honeywell.com ; +91 452 2488070 71344
ASM Consortium User Member Company Representatives
BP: Zaid Rawi (rawiz@bp.com)
ConocoPhillips: Bruce Colgate (bruce.w.colgate@conocophillips.com)
ExxonMobil: Jeff Richter (jeffrey.a.richter@exxonmobil.com)
Honeywell Specialty Materials: Wayne Jorde (wayne.jorde@honeywell.com)
Sasol: Mischa Tolsma (mischa.tolsma@sasol.com)
Shell: George Pohle (george.pohle@shell.com)
Total: Luc De Wilde (luc.de-wilde@total.com)
ASM Consortium Associate Member Company Representatives
UOP: Bryan Garney (bryan.garney@uop.com)
Human Centered Solutions: Peter Bullemer (pbullemer@applyhcs.com)
ASM Consortium University Member Representatives
Mary Kay O'Connor Process Safety Center: Sam Mannan PE, CSP (mannan@tamu.edu)
PennState: Dr.Ling Rothrock, Associate Professor, (lxr28@engr.psu.edu)
NTU: Martin Helander (martin@ntu.edu.sg)
UCLA: Jim Davis (jdavis@oit.ucla.edu)
ASM Consortium Website Management
ASM Website Manager (HL-ASM-WEBMGR@Honeywell.com)